DATA: Tracking, Management and Analytics
Data marks the end of presumption marketing.
Collecting data is not an end in it self. It is therefore critical to ask the good questions beforehand: what is the data that I need for my operational and strategic management? What are the tools that best fit my needs? How can my technical team intervene in this startegy? Our goal is to implement a strong data foundation adapted to your specific situation and expectations thanks to our experience and expertise with effective tools from tag management (with our tag management system, TMS), to the interaction with your back office and other data flows (TV, CRM, product, weather, DMP, stocks, on/off etc).
Once collected, the data requires filtering and organisation before making it available to operational teams in a convenient format for the management of the daily business activity, but also to the top management of your company in order to provide them with a more global vision of the situation through automatic and customised dashboards. The data also enables us to improve our algorithms and internal automation tools.
The data collected is also analysed and exploited in order to optimise and maximise the performance of your customer acquisition system and customer loyalty program. Thanks to the data the marketing action plan can be elaborated following a simple “if my customer… then” logic, based on an iterative approach of A/B testing.